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EDGE Trade Promotion Management (TPM) is a flexible solution that is available on-premise or as a cloud-based solution. It can be deployed as a standalone solution or can be integrated with ERP systems, like Microsoft Dynamics AX, to provide a seamless user experience. By using Dynamics CRM’s integrated sales, customer service and marketing functions, EDGE TPM can help manufacturers deliver a coordinated promotional experience across all retail and direct-to-consumer channels.
By helping increase promotional effectiveness, improve forecasting accuracy, catch more settlement errors and align spending with strategic objectives, this robust solution eliminates the need to track trade promotions manually.
As trade promotion execution becomes more competitive and complex, it is critical to arm all stakeholders with the tools they need to contribute to overall brand success. EDGE TPM enables seamless collaboration between co-marketing partners, consumer marketers and social channels that influence consumers.
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