Edgewater Consulting blends advisory expertise withtechnical services to create new digital business models
In the third installment of looking at the evolutionary path of CRM in a social media sea we will continue using an analog of the cuttlefish ( PBS NOVA show “Kings of Camouflage” ). The cuttlefish’s evolution directly links the cells which manage its camouflage on its skin to its brain and it’s eyes, unlike reptilian chameleons. This provides two distinct advantages; speed in matching the surrounding environment to hide and the ability to mesmerize its prey to eat. Both of these are critical for today’s corporations to survive as well.
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