​​​​Product Innovation vs. Product Complication: The “One Minute Strategy" Syndrome

When is product innovation a hindrance?

When it is innovation for innovation sake?

Let’s look at a company known for innovation and great products –Google; they have it right - or do they? It seems to me that prod​uct companies have teams that create wonderful new products, (Gmail, Google Maps) and you eagerly await the next one…what is the issue with that you say? The issue is these teams seem to stay with a product and tweak it and tweak it and feature enrich it until it ends up worse with each release. The age old maintainability and reliability over complication leads to poor usability.

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