The New Arms Race: Social Customer Care​​

 

How quickly should your company respond to a question or a comment in social media? Unfortunately, many companies I know will respond “Never!”. It is a sentiment we hear a lot that most of the online complaints are from a handful of trouble makers and response will only make it worse.

Well, sorry guys, but customers now expect quick and effective response to social media and companies that are not gearing up to meet these expectations will be left far behind.​​

Read Blog Post