Social Media: Not Just for Sales and Marketing Anymore​

​NEWSFLASH: Your consumers are not as interested in interacting with your brand via social media as they are gaining more transparency into your business and the products you provide. When they don’t like what they see, taste, hear, smell or find out about you, they will react brutally and swiftly, enlisting their evil tweeting minions to pile on to their cause​–and overnight you will have a viral PR mess to deal with.​

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