​​Total Recall: The True Cost of Foodborne Illness​​

As the following infographic shows, foodborne illness is a serious issue, and some companies are better than others at weathering a recall crisis. Social media has been a real game changer during recent recall crises, in ways both positive (providing a way to tap into rising consumer concerns to spot quality issues early) and negative (the viral consumer frustration response at any lag in response or misstep during a recall crisis).​

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