​​​Hospitality & CRM Case Study

Health Check: Is your CRM Solution in Need of a Rescue?​

After a 12-month optimization of their current CRM tool failed to deliver the results they were hoping for meant they could not scale for planned growth. An effort to select a new CRM tool ended in frustration, since the project lacked a formal strategy or defined set of requirements. Extended Stay Hotels turned to Edgewater to perform a CRM “Health Check” to establish a clear road map for CRM evolution success​.

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