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Trade promotion management challenges continue to grow and affect manufacturers. To effectively manage, analyze and profit from trade promotions, organizations must abandon tracking promotional activities in Excel spreadsheets and move towards a more robust solution.
EDGE Trade Promotion Management (TPM) is a flexible solution that is available on-premise or as a cloud-based solution. It can be deployed as a standalone solution or can be integrated with ERP systems, like Microsoft Dynamics AX, to provide a seamless user experience. By using Dynamics CRM’s integrated sales, customer service and marketing functions, EDGE TPM can help manufacturers deliver a coordinated promotional experience across all retail and direct- to-consumer channels.
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