​​​​​Complete Web Analytics Solution for a Major Health Insurer

Having relied on basic site traffic logs prior to engaging with Edgewater, this health insurer needed a robust web analytics solution to allow better business decisions to be made from accurate data. Armed with only the most basic traffic reports, analysts were unable to answer important questions like: 

  • What site tools are being used and how often? 
  • What actions are site visitors taking beyond just browsing? 
  • What marketing campaigns are driving site actions? Etc.​

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