​​​Customer Intelligence

Similar to the way business data evolved from simple reporting into Business Intelligence (BI), as customer data gets more complex and varied, putting everything together and drawing conclusions and trends from it will need to employ similar methods and tools. This is primarily a mindset change from the somewhat passive "analytics" to the broader and much more active role of managing and providing customer intelligence. Edgewater Consulting will help your organization aggregate all of your customer interactions to develop KPIs and reports that allow you to respond quickly to change.

Edgewater Consulting can help its clients to:

  • Optimize targeting through the different channels and investment in them
  • Improve recommendations
  • Identify trends
  • Uncover new product/business opportunities
  • See problems/issues/sentiment changes and address them quickly