​​​Customer Intelligence

Similar to the way business data evolved from simple reporting into Business Intelligence (BI), customer data is getting more complex. Putting everything together to understand trends and draw conclusions will employ similar methods and tools that were learned during the BI wave. This is a change in mindset from the somewhat passive "analytics" or consumption of data to the much broader and active role of managing and providing customer intelligence. We will help your organization aggregate all your customer interactions to develop KPIs and reports that allow you to respond quickly to improve the customer experience.

We can get you started to:

  • Optimize targeting of new customers through different channels to make smarter marketing and customer service investments
  • Improve recommendations to customers
  • Identify customer and market trends
  • Uncover new product/business opportunities
  • See problems/issues/sentiment changes and address them quickly